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"Why Should We Hire You?"

This question is a stumbling block for many candidates -- but it probably shouldn’t be. With a little preparation, some research and an understanding of how to identify the right skills, you will be able to deliver a strong answer.

Formulating a good response is much like presenting a sales pitch. Rather than selling a product or service, here you are selling your unique combination of skills, experience and knowledge, communicating to the recruiter how you can address their pain points and deliver the results they need using the skills they require.

Successful answers will emphasize what value you can bring to the company and how you will deliver on that. But how do you do that, and where do you start with such a broad question?

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