A marketing cover letter is a single-page document that accompanies a resume or application form when applying for a marketing job.
When writing a cover letter, you are addressing the person who will be shortlisting candidates and ultimately deciding who secures the position on offer.
The decision-maker is likely to have received a large pile of resumes, often all with very similar marketing skills and qualifications, so it’s the cover letter that will help them make their choice.
A marketing cover letter provides you with an opportunity to add personality to your application and build on the content of your resume. It is your chance to go into more detail about your specific marketing skills, experience, abilities and the value you can bring to the company.
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