Many different things can be gained from a free online marketing course. Choosing the right one for you will depend on what you are trying to achieve.
That being said, there are some skills you should look for which will ensure you are getting a well-rounded course:
- Website skills
- SEO and SEM
- Social media, multi-channel and email marketing
- Analytics
- Successful marketing strategies
- Buyer behaviors
You might also want to find out more about specialties, for example:
- Technical aspects of Twitter, Facebook, Google+, LinkedIn and Instagram
- Optimizing sales
- Interpreting data
- Special promotion techniques
- International marketing skills
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