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"What Is a Product Line? (Definition, Benefits and Examples)"

A product line is used by a business to describe a group of products that it sells. The products are related to each other, whether through a common ingredient, design or the same purpose.

The product line is a powerful way to improve sales of a business, extend the available range of products with new variants and leverage the loyalty of customers who already know, trust and buy from a brand.

People tend to buy from a company that they have bought from before.

Product lines usually share the same packaging, but the differences through the line can be in price point, features or even demographics.

All the products in a product line can be launched at the same time, or extra products can be added to the line later.

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