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"What Does a Copywriter Do and How Do You Become One?"

Copywriters are professional writers who are paid to write text (copy) that is intended to be persuasive and make sales.

Consumers are exposed to sales copy every day as they scroll past social media ads, drive past billboards, listen to the radio or watch television commercials.

When thinking about what copywriting is, the goal of great copywriting is to:

- Make sales and generate revenue
- Get people to buy a product or service
- Get responses to a call to action (sign up to this newsletter, visit this website, listen to this podcast, etc.)

Copywriting is sometimes confused with content writing. The main difference between the two is that copywriting is designed to be persuasive and make a sale. Content writing can have different goals but it usually exists to educate, inform or entertain.

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